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5 Powerful Ways to Drive Loads of Targeted Traffic To Your Website
© 2004 By Jean LamIf you are involved with marketing on the Internet, you'll
realize that getting visitors to your web site is one of the
major problems. To have any chance of success and making sales
on the Internet, you need to drive massive traffic to your web
site.
TRAFFIC = SALES
There are many ways to bring visitors to your web site. However,
there are three main problems:
(1) Paying to get traffic to your web site is Costly!
(2) The traffic generating strategies that you are using may not
be effective.
(3) The traffic generated is not 'targeted visitors' and as a
result the sale conversion rate is very low.
Traffic is the key ingredient to succeed in your online business.
But not every type of traffic is right. It must be targeted
meaning people must have a specific interest in your website's
theme or topic. There are many ways you can drive targeted
traffic to your site and I've listed 5 among the most powerful
ways and they are FREE.
1. Search Engines
Search engines have always been popular for driving FREE
targeted traffic. So it should not be ignored in any way. It
does take time to get good search engine rankings but the long
term rewards are worth it.
Building your link popularity has always been a fundamental
aspect in attaining top search engine rankings. Google, the
pioneer of link popularity and which generates about 35% of all
searches made on the search engines, places a lot of importance
on this, so you should work on it.
This involves contacting other webmasters for a possible link
exchange partnership. All you have to do is locate websites that
are related to yours but that are not in direct competition and
contact the webmaster to swap links. Personalize if possible. It
creates a better impression.
First and foremost, you need to build a link directory with a
theme more or less related to your site. If your site is about
"Web Hosting" - create several categories like Internet
Marketing, Internet Business, Home Based Business, Web Design,
Web Hosting, Search Engine Marketing, Webmaster Resources. You
could also add a category called Miscellaneous in case you find
link partners that you don't have a specific category.
You can do reciprocal link exchanges the manual way which takes
more time or you can use a service called Linksmanager at
http://www.linksmanager.com to manage your link activities and
it gives you a FREE trial. After that, there is a monthly fee to
use this service. But it does make your task easier.
A sample letter to request a link exchange can be:
First include an interesting subject line eg:
Subject: Our Partnership or Link Exchange Request
-------------------------------------------------------------
Hi [[firstname]],
My name is [[firstname]] [[lastname]] and I came across your
nice website http://www.domain.com the other day. I am emailing
you for a reciprocal link exchange.
For your convenience, I've already added your site info at
http://www.domain.com/web-hosting.htm
I would appreciate if you can reciprocate back thus helping both
of us link popularity which as you know is becoming increasingly
important for good search engine rankings.
Please kindly reciprocate back. My site info is below:
Title - Alpha Web Hosting Services Description - Provides
affordable and quality web hosting URL - http://www.domain.com
Notify me when you are done with my link and send me the url.
Thanks for trading links. Best Regards,
[[firstname]] [[lastname]]
-------------------------------------------------------------
Keep the letter short. Just mention the most important things. Be
aware that not all webmasters will accept to trade links with
you. This is normal and expected for various reasons. If you
don't get any response in about two weeks to 1 month, remove the
link. But before check out whether that site has really not
reciprocated. Sometimes some do, but they don't tell you
although you did specify in the letter to notify you.
Now go to the search engines like
http://www.google.com
http://www.yahoo.com
http://www.msn.com
http://www.altavista.com
and type the keywords relevant to your business. And try to
contact the webmasters appearing in the top 50 results or so.
Check whether they have a links page. That's very important. If
they don't, you'll just waste your time.
The Linksmanager service I mentioned earlier should ease your
task for many things are automated.
2. Write Articles
Another effective way to promote your website is to write
articles for ezine publishers and webmasters to use. If you
write good content, your articles will be published and many
readers who like your article will go on to visit your website.
Write articles related to your target audience and submit the
articles to appropriate online publications. A nice ezine
marketing software that allows you to market your articles as
well as your ezine itself is Ezine Announcer.
With it, you'll be able to blast your article to hundreds of
ezine publishers automatically at a click. So you may get your
article picked up by a few instantly. That's massive exposure if
you consider an ezine publisher having thousands of subscribers.
Ezine Announcer can also submit your articles to 30 article
directories and 12 article announcement lists automatically. And
your ezine to 100 ezine directories and 70 ezine announcement
lists. At the end of the article, include your Web site URL in
the bio and make it a condition for publication that the article
appear with bio and business link.
The bio simply gives information what you and what you do plus a
link to your site. This can generate many links and can also
help promote future business.
A good eBook where I started learning about article writing is
Ezine Writer at http://www.zineguru.com/ewriter
It's really an effective way to market on the Internet. And did I
told you it's FREE. And the traffic is targeted in general.
The good thing about writing this type of content is that it
establishes you as the expert and therefore increases the
chances of people visiting your website and signing up for
whatever you're offering. This builds your credibility and brand
your name which is important on the Internet.
3. Joint Ventures
If done correctly, joint venture marketing is one of the most
effective ways to promote a product or service. A Joint venture
can take many forms but it's generally an agreement for some
kind of partnership between one or more parties working together
to their mutual benefit. It can be an ad swap either classified,
top sponsor or solo ad or article swap. These terms are used for
doing joint ventures between ezine publishers. Or it can simply
be a reciprocal link exchange.
Also, it allows you to leverage highly targeted lists or traffic
with no risk. Joint ventures are excellent for new product or
service announcements because they allow you to reach a wide
customer base very quickly. The traffic is FREE and very
targeted.
4. Affiliate Programs
Affiliate programs are one of the most powerful ways to drive
massive traffic to any website. You have a product and you
recruit tons of affiliates to promote it for you. Imagine having
an army of affiliates doing all the work for you and bringing
you truckloads of traffic. This will skyrocket your sales.
But not only quantity counts but quality too. You can have a
bunch of unproductive affiliates who can NEVER give you a single
sale. On the other hand, just having a few very good affiliates
also known as "Super Affiliates" is enough to give some good
sales. The traffic is FREE and targeted in general.
5. Opt-In Email Marketing
This is another very lucrative strategy for generating laser
targeted traffic to your website instantly. Having a list of
subscribers with whom you keep regular contact is one of the
most valuable assets for any marketer. Your goal is to help them
by providing them with valuable content and useful resources.
When you have new products, services or resources that you think
will benefit your subscribers, let them know about it. Of course
running and managing a newsletter without the appropriate tools
can become a nightmare.
It's very effective. It takes care of adding your subscribers
automatically in your online database, managing unsubscriptions
and bounced emails automatically. There is also a nice feature
which allows you to broadcast your newsletters on the server.
Also you can add sequential email messages in your
autoresponder. Remember, automation is critical when building,
running and managing a newsletter or ezine. You can try it for
free but you won't get the majority of the features I've pointed
out. Only adding subscribers and providing sequential messages.
There are tons of other ways you can get traffic to your site. If
you want to learn more about traffic generating techniques,
check out http://www.zineguru.com/traffic101
Consider these 5 powerful ways to get targeted traffic and you'll
drive loads of them to your website.
---------------------------------------------------------------
Jean Lam is the author of the new eBook "Top Search Engine Ranking Secrets in Google Revealed" and has shown webmasters how to drive massive traffic to their websites from Google.
Click here to find out more: http://www.top-google-ranking.com
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