10 Internet Marketing Principles for Your Home Business

Below I have listed ten principles of internet marketing that you can use to build a successful home business online. They are not in any order of importance but all are very important!

1) Give your website visitors lots of quality information. Give them content that they will learn from and that they can actually use. They key here is to provide exceptional quality without charging for it. Writing in-depth articles and lessons for them based on topics in your home business niche are great ways to do this. Internet marketing success is largely about freely giving and helping others.

2) Stick to the theme of your home business website. For example, if your website is about making money online then you should only provide information and resources about that and similar topics. These can be topics such as; home based business, work at home, business opportunities, home jobs, online business, internet marketing, affiliate marketing, niche marketing, blogging, etc...

As you can see they all have a similar theme related to making money online. People coming to a site like this don't want to read about car racing or fantasy football or anything else completely unrelated. You will lose business fast if you don't have a noticeable theme to your site and stick to it. This is one of the main internet marketing principles.

3) Build your list. One of the things you will hear very often in the internet marketing world is, "the money is in the list" and it's true. Building a list is one significant part of building a successful home business. One great way to build your list is to offer a free ebook, an e-course, a newsletter or something else valuable to your visitors in exchange for their email address.

Another powerful way to multiply your subscriber list is to form joint ventures with other internet marketers, swap ads with each other telling your subscribers to join their list and vice versa. Most internet marketers know the huge benefits of doing this and many are willing to agree.

One important point to remember about building a list is that it's not necessarily the size of the list that matters; it's how responsive they are. You need to form a great relationship with your subscribers. Send them valuable information and resources on a set schedule and put your personality into the emails. Give lots of value and keep giving it unconditionally. Your goal is to have them begging for your emails! Then you will reap the rewards.

4) Give freebies. As I stated above, success with internet marketing has a lot to do with how much you give freely. One great way to create a buzz about your home business and establish yourself as a well-known and respect member of the internet marketing community is to create ebooks and give them away for free.

Write an ebook that is loaded with quality, useful information, tons of tips, and valuable resources. Make it valuable enough that you could sell it for a great profit, but give it away for free instead. Doing this will sky-rocket your profits more than you can ever imagine when it comes time for you to actually sell a product.

5) Create a plan. Have you ever heard that if you fail to plan then you plan to fail? This is very true when trying to build a successful home business. You must know where you want to go and how you are going to get there. There are many internet marketers who are more than willing to help you plan your home business, whether it's in the form of a product they have created or by actually helping you personally. Take what you learn, adapt it to your needs, and create a home business plan for yourself.

6) Start a blog. Home business blogs (like the one you are reading) are a great way to quickly and easily publish content to your website. Search engines love them because they are updated frequently and so do people. Plus, internet marketers typically link to blogs much more often than they do regular websites so it's easier to get inbound links, high search engine rankings, and more traffic. And there are several blogging communities, such as MyBlogLog that you can become a part of to connect with other bloggers and increase the readership of your blog.

7) Get affiliates. When you create products or services be sure to add an affiliate program for them and get as many affiliates as possible marketing for you. Top internet marketers know that it is much easier to build a successful home business when you have an army of affiliates promoting your products and making money for you.

There is only so much you can do yourself and having hundreds of affiliates helping you out is an incredible way to leverage the work of others for mutual benefit. Offer them at least 50% commissions on each sale. I recommend even higher. The more you pay the more affiliates you will get. Even after paying them such a high commission you'll still make a lot more money then you would without affiliates selling for you.

8) Make friends. Forming relationships with other internet marketers is one of the most vital parts of building a home business. Networking is a key factor of success. The more online business friends you make, the better your chances for finding JV partners, affiliates, and getting your name known to the world. Once you build up a nice entourage your business will hit new heights and it will be much easier to launch any of your new projects.

Plus, having internet marketing friends will make your "job" more satisfying. Running an online business can be very lonely since you don't have any co-workers or anyone else around all day to chat with. Having online friends at least allows you to have a little conversation on a daily basis. Admittedly, it is through a computer screen but it's better than nothing.

9) Get your visitors involved. Allowing your website visitors to get involved is a great way to bring back repeat visitors, build relationships, and also increase your sites content without writing it yourself. Some of the best ways to do this are by adding forums or message boards, allowing blog comments, surveys, and accepting article submissions. Getting them involved may also give you valuable feedback to help you improve your business.

10) Market/Advertise/Promote. Although these are technically three different things, they are closely related and often referred to collectively, so I am putting them here together under "marketing." There are hundreds of ways to market your business and yourself on the internet. Some of the more popular methods include: Article marketing, advertising on other websites, PPC, buying text links, forums, link exchanges, SEO, ezines, blog reviews, online classifieds, etc... and there are tons more.

Each of those marketing methods would take their own article to explain in-depth, so I am not going to do that here. If you need more information on any of them, you can find many internet marketing articles and blog posts on this website talking about each of them. Or just do a search on Google.

Alright, there you have it! If you apply each of these ten internet marketing principles to your home business on a regular and consistent basis, you will soon find yourself very successful!

Ok that's it for today's home business tips.

Do you have anything to add to this post or any questions about it? If so, please leave a comment below.

Dedicated to your success,
Trent Brownrigg
Make Money Online

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