Sunday, October 28, 2007

Do You Really Want To Be An Internet Marketing Guru?

If you look up the word “guru” in various online dictionaries, you will find quite a few different definitions, including the following:

1. An intellectual or spiritual guide or leader.
2. Any person who counsels or advises; mentor: The elder senator was her political guru.
3. A leader in a particular field: the city's cultural gurus.

If you think about it, none of the above definitions completely fit the term “guru” that we use to describe a person who is a master of internet marketing. The internet marketers we look up to; the one's making the most money; those we aspire to be like.

Now you might look at the 4th definition and say it basically describes what we think of as an internet marketing guru. They are leaders in their particular field. After all, we’re always watching to see what product he’s going to come out with next. We sure as heck aren’t watching Bob Smith down the block, but we certainly know what John Reese is up to. At least we know what his latest product is and when it's going to launch. Not to mention, when he enters the room we stand in awe of what he has accomplished and wish we were at that level.

But wasn’t John Reese a newbie just like you and I were at one time?

I look at myself right now and wonder if my success will increase to the point where I will one day be looked at as an internet marketing guru. Will I feel that is a title I have earned? Is that even a title that I want?

Think hard about this... If you’re labeled as a guru someday, people are going to be closely watching every one of your product launches. What if you come out with a new product that completely bombs and is a total dud? How is that going to make you feel? Do you wonder if people will look at you differently after that failure?

I have personally spoken to a number of internet marketing gurus and for the most part, they don’t tend to consider themselves as such. They usually just consider themselves as nothing more than hard working individuals who have attained a high level of success.

You may miss the point of this post because we are all so conditioned to looking at the most successful people in our field as gurus. But you need to remember that these were just ordinary people, like you and me, at one time. They worked hard to attain their home business success. But it certainly didn’t come to them through some divine intervention.

The point to the point is this... You may some day find yourself having the same kind of success that people like John Reese and other internet marketing "gurus" like him are enjoying. And I truly hope you do! If and when that happens, you may or may not want to be looked at as a guru. That is certainly your choice.

However, people may just look at you in that way whether you want them to or not. When they do look at you that way, remember how you looked up to those who you once thought of as unapproachable internet marketing gurus. You will then understand what it's like for them to have all that pressure on them to constantly live up to everyone’s high expectations.

So, again you have to ask yourself the question...

Do You Really Want To Be An Internet Marketing Guru?

Think about it!

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